Sometimes it’s better to ask for forgiveness than permission, and that’s exactly how The Garden started. When regulators didn’t say no, we moved. Four years later, we’ve delivered activations for crowds from 300 to 50,000+, partnering with emerging brands and industry heavyweights. We’re setting the standard for how cannabis shows up at live events across Canada.
The Garden gives cannabis brands a rare chance to connect directly with festival-goers, bring products to life, and create experiences people actually remember. More than an activation space, it’s a strategic marketing and sales platform embedded in Canada’s largest music festivals and cultural events.
We handle the infrastructure and environment, so your team can show up ready to engage, connect, and make an impact.
Connect face-to-face with thousands of festival-goers actively seeking premium cannabis experiences.
Strategically positioned in high-traffic areas, The Garden commands attention and consistent foot traffic.
Turn engagement into revenue through compliant on-site sales and seamless direct-to-site delivery.
Create immersive experiences that build loyalty long after the festival ends.
With 25+ successful activations, we know how to execute flawlessly in crowds from hundreds to 100,000+.
HOW IT WORKS
At its core, The Garden is built for cannabis brands that value real consumer connection. We provide the infrastructure for immersive, high-impact experiences that go far beyond a typical footprint. Through strategic festival partnerships, The Garden isn’t a designated smoking area, it’s a high-visibility activation that becomes part of the main stage energy.
Beyond experience, we unlock real commerce. Brands can make products available on-site or through direct-to-site delivery, turning engagement into measurable sales.
We’re not here for a moment. We’re building the long game, shaping how cannabis integrates into live events for the next decade and beyond.
HOW IT WORKS
At its core, The Garden is built for cannabis brands that value real consumer connection. We provide the infrastructure for immersive, high-impact experiences that go far beyond a typical footprint. Through strategic festival partnerships, The Garden isn’t a designated smoking area, it’s a high-visibility activation that becomes part of the main stage energy.
Beyond experience, we unlock real commerce. Brands can make products available on-site or through direct-to-site delivery, turning engagement into measurable sales.
We’re not here for a moment. We’re building the long game, shaping how cannabis integrates into live events for the next decade and beyond.
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Laughs meet live vibes at this outdoor comedy tour across North America. With top-tier comedic talent and an engaged, energetic audience under the open sky, it’s the perfect stage for cannabis brands to spark unforgettable moments.
Badlands brings bold music, culture, and community deep into Calgary’s summer festival scene during the Calgary Stampede. With a diverse lineup and immersive environment, it’s a standout platform for high-visibility brand activations that resonate long after the last encore.
Western Canada’s premier outdoor EDM experience returns, bringing massive energy and crowds to Calgary for a two-day blast of beats and sun-soaked vibes. It’s a high-octane space for cannabis brands to connect with fans who live for the moment.
The Calgary Folk Music Festival is one of Canada’s flagship, trailblazing music festivals. It’s been held annually since 1980 at the beautiful Prince’s Island Park in Calgary, Alberta.
Got a festival that needs a standout cannabis activation? The Garden is ready to bring memorable experiences, strategic engagement, and real consumer impact to your event. Let’s make your next festival the place the industry talks about.
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what our latest clients are saying
We’ve tried a lot of ways to reach new consumers, but nothing comes close to what The Garden offers. There’s something different about connecting with people in a festival environment. They’re open, curious, and genuinely excited to discover something new. The team made the whole experience completely seamless for us.
— Rich Evans, Chief Revenue Officer, Emblem Corp.
The Garden isn’t just a booth at a festival. It’s a purpose-built marketing platform with cannabis brands in mind. Its positioning within Canada’s biggest events, paired with real commerce capability, is fundamentally redefining how cannabis shows up in major cultural moments.
— Gavin Salomons, Director Recreational Sales (West), Tilray Brands
The Garden delivered a unique, high-impact way to showcase our brands in an experiential setting. It drove strong sales and meaningful brand awareness for us and we’re already planning for the next one.
– Moe Sobh, Director of Western Sales & Key Accounts, Greentone
Consumers don’t forget experiences and The Garden creates exactly the kind of moment that stays with people. Our brand felt like a natural part of the festival, not an add-on. That kind of organic integration is incredibly hard to manufacture, and The Garden does it better than anyone.
— Chris Howes, Vice President Sales & Operations, Sticky Greens
Honestly, we showed up and The Garden had everything handled. Our team just got to do what we love. Talk about our brand, meet amazing people, and be part of the energy. The crowd was engaged, the setup was dialled in, and the whole thing just worked.
— Don Elgert, Director of Sales, Wyld
What set The Garden apart for us was the ability to actually convert. We weren’t just creating awareness. People could purchase right there. Turning real engagement into real sales in a festival environment is something you simply can’t do anywhere else.
— Marcello Filice, National Director of Key Account Sales, Olli Brands Inc.
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